christian grantham
Christian Grantham was a student activist in the late 90s and later was a consultant to domestic policy forums for the Clinton Administration as well as events for HRC and GLAAD.
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February 22, 2005

It doesn't really matter what the consumer thinks. It's what the advertisers think.

• Increasingly, advertisers see online advertising delivering measurable results that maximize the power of their ad buys.
  
• Calls to action in online advertising are precisely targeted and acted upon in a manner print cannot deliver.
  
• Online views and visitor action is precisely measured, not a game of divination from print circulation.
  
• Technology is increasingly allowing us to synch our news or wirelessly receive it.
  
• Bloggers are slowly rendering the influence of weekly newspapers obsolete.

NEW YORK In a lengthy article titled "Hard News: Daily Papers Face Unprecedented Competition," Frank Ahrens of the Washington Post on Sunday sketched an exceedingly unpleasant future for the print newspaper as we know it.

Or as he said in his lead: "The venerable newspaper is in trouble."

But he noted that the industry was not standing still, but rather "struggling to remake itself." Some of the efforts: creating news sections, beefing up Web sites, conducting surveys to find out what readers want, spinning off free papers.
[Is Print Dead? 'The Washington Post' Ponders It - Editor & Publisher - 02-22-05]