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| Christian Grantham was a student activist in the late 90s and later was a consultant to domestic policy forums for the Clinton Administration as well as events for HRC and GLAAD. | |||
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October 13, 2004
The new TBS reality show, He's A Lady (watch preview) has lost SC Johnson as a major sponsor. The reality show makes 11 men believe they are entering a contest for the most macho man in America, then tricks them in a crossdressing contest. Tom Campbell, one of the show's executive producers, also produced Boy Meets Boy.
The American Family Association is taking credit for SC Johnson withdrawing their sponsorship after AFA encouraged its membership to target the sponsor.
According to AFA, SC Johnson products would be incorporated in the weekly story line. Among the companies products are items such as Windex, Ziploc bags, Drano, and Edge shaving gel. Sharp notes that SC Johnson promotes itself as "a family company" -- and notes the inconsistency."It's inconceivable that eleven men -- acting, dressing, and living as women -- would be entertainment in our society today," he says. "What's more shocking is that SC Johnson would throw their money behind the entire production."
Members of OneMillionMoms.com and OneMillionDads.com were contacted during the first week of October. AFA now reports that by the end of the week, SC Johnson had made a "hasty reversal" and decided not to sponsor the program. On Friday, AFA notified its supporters that the company was replying to upset consumers with differently worded e-mails holding the same position.
['Transvestite' Reality Series Loses Chief Sponsor - AFA - 10-11-04]
filed under: Media